One of the most common issues businesses face is a lack of customer engagement. It’s not enough to simply have customers – you need to keep them interested and engaged so that they’ll continue doing business with you. This can be a difficult task, but luckily there are ways to prepare for it. In this article, we’ll take a look at how the fall of House Targareyn can prepare you for customer journey pitfalls – and why a dragon doesn’t solve everything.
The Fall of House Targareyn
As we take a look back at the close of Game of Thrones, we can’t help but think about all of the houses that have fallen along the way. One such house is House Targareyn, which was toppled by Daenerys Targaryen and her dragons. Though it was a brutal fall, it does provide some lessons that can be applied to customer journey mapping.
First and foremost, a single solution (in this case, a dragon) cannot solve all of your problems. You need to take a holistic approach to customer journey mapping, looking at all of the touchpoints and steps along the way. Secondly, even with the best intentions, things can still go wrong. No matter how prepared you are, there will always be unforeseen circumstances that can trip you up. And finally, when things do go wrong, you need to be able to adapt quickly in order to get back on track.
So while the fall of House Targareyn may have been tragic, it can teach us some valuable lessons about customer journey mapping. By taking these lessons to heart, we can avoid some of the pitfalls that can occur during the customer journey.
The Three Lessons Learned
The Targareyns were one of the most powerful houses in all of Westeros. They had a massive army, a huge financial reserve, and a dragon. But in the end, they were brought down by their own hubris and arrogance.
What can we learn from the fall of House Targareyn? Here are three lessons that can help you avoid customer journey pitfalls:
1. Don’t underestimate your competition. The Targareyns thought they were invincible because they had a dragon. But they underestimated the power of their enemies, themselves, and it cost them dearly. In business, you can’t afford to underestimate your competition, or internal machinations. Keep an eye on what they’re doing and be ready to adjust your strategy accordingly. And remember, the “they” is anyone out against you.
2. Don’t get complacent. The Targareyns became complacent after years of success. They stopped being innovative and adaptive, and that’s what ultimately led to their downfall. In business, you can’t afford to get complacent either. Always be looking for ways to improve your products and services and stay ahead of the curve.
3. Don’t make decisions based on emotion. The Targareyns made some poor decisions because they were driven by emotion rather than
Applying the Lessons to Customer Journey Mapping
The fall of House Targareyn can teach us a lot about customer journey mapping and avoiding potential pitfalls. Just as a dragon doesn’t solve everything, neither does a well-crafted customer journey map. Here are three key lessons we can learn from the Targareyns’ downfall:
1. Don’t underestimate the importance of user research.
House Targareyn made the mistake of relying too heavily on their own assumptions about their users’ needs and desires. As a result, they failed to anticipate the crucial role that user research plays in customer journey mapping. Without understanding what your users actually want and need, it’s impossible to create an accurate map of their journey.
2. Don’t get complacent.
Even if you have a great customer journey map, it’s important to stay flexible and adaptable. Things change, and your map needs to change with them. The Targareyns failed to do this, and as a result, their customer journey became outdated and no longer reflected reality.
3. Don’t forget the basics.
It’s easy to get caught up in the details of customer journey mapping and forget about the basics. But at the end of the day, there is a basic need to define the battleground. Look at all the terrain, understand where the competition can come from – and once you’ve shored up the defences by putting solid, basic marketing skills at work, you can then begin your aggressive push into more territories.
Why a Dragon Doesn’t Solve Everything
There’s no one right way to approach customer journey mapping, but there are some common pitfalls that can trip you up. One of the biggest is thinking that you can just add a few features and call it a day.
Adding features is important, but it’s not the be-all, end-all of customer journey mapping. In fact, if you’re not careful, you can actually make things worse by adding too many features.
The fall of House Targareyn is a perfect example of this. In the Game of Thrones universe, Targareyn was a powerful house that was brought down by its own hubris. The same can happen to your customer journey mapping efforts if you’re not careful.
When mapping out your customer’s journey, it’s important to focus on the essentials. What are the bare minimum steps that your customer needs to take in order to achieve their goal? Once you have those mapped out, you can start thinking about adding additional features. But be careful not to go overboard. A few well-placed features will do more to improve the customer experience than a dozen random ones scattered throughout the journey.
Conclusion
In the end, it’s important to remember that no matter how prepared you are, customer journey pitfalls can still happen. What’s important is how you react to them. Take a lesson from House Targareyn and be flexible in your approach. Be willing to adjust your plans as needed and always put your customer’s needs first. With that attitude, you’ll be sure to find success, no dragons required.